What if you could turn the chill of Pepsi Ice into a game? . We created an interactive experience that challenged players to unfreeze a Pepsi Ice in just 10 seconds. A simple idea transformed into a high-energy challenge built around anticipation, quick reactions, and the thrill of the countdown.
10 seconds, one frozen Pepsi Ice, and one interactive challenge. A cold product turned into a hot challenge, creating an engaging experience that made every second count and every moment worth playing.